Following the objective of boosting a growing tourism region, the Intermunicipal Community (CIM) of Coimbra Region invited us to produce the exhibition "Novos Olhares Sobre a Região de Coimbra", from the photographic capture to the assembly and curating of the physical exhibition spaces. Over several months images of the landscape, heritage, culture, gastronomic and historical resources found in the various territories have been captured. This exhibition, which includes a photographic catalogue, video and digital content, has some of its characteristics and innovative elements, focused on touristic products and heritage resources of the Coimbra Region. Through a professional and highly distinctive vision of quality, allowing its communication under an artistic and authorial dimension of unique and inimitable characteristics. This initiative will give peculiar and innovative value to the products and heritage resources of the Coimbra Region, promoting it as a multifaceted destination with experiences of excellence.