"Barra" is where Sushi is prepared, "Este" means all the influence of Japanese cuisine, a fusion of unique flavours in a sophisticated space. The chef, Evgeny, defined by his consistency and rigour, has in his path the passages through the emblematic local restaurants Terra, Sushiaria and Ichiban, which have contributed greatly to the creation and evolution of his identity, shaped by the most varied professional and personal experiences, from the "fine dining" register to the direct contact with the Japanese and their knowledge. In building the branding, we focused on bringing these series of features to the project, and so, we built the brand and its communication on a minimalist basis with a simplistic and elegant view of the restaurant, based on other details that invoke the oriental world, which can be seen in the different brand applications, as well as in its website and captured photographs.