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Suasaúde

Sua Saúde (portuguese for Your Health) is a center for health care services, in areas such as nutrition, physiotherapy and podology. We created the naming, brand, iconography and wayfinding design.

  • Client

    Clínica Suasaúde

  • Services

    Web
    Branding
    Wayfinding

  • Year

    2015

Concept

Our aim was to design a unique brand with common language that connected the whole audiences, from professional athletes to older people.

Process

In this project we thought in all the details that the center must have to provide the best service possible. From the space decoration, to the wayfinding, we wanted to promote a young, practical and flexible center in all the visual details.

The mint color was one of the key points for the whole concept, by its symbolic relation the serenity and hygiene and health services.

Color Pallete

Mint
#57C6B3
Cornell Red
#B51517
Pewter
#94A4A5
Sandstorm
#F4D03E

Typography

Museo Slab

AaBbCcDd

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789*#&%!?.,:;(-)

Estratégia de Comunicação

cuidamos da sua

The communication strategy was based in the close relation between the center and its patients, through an informal language to express a feeling of proximity and comfort.

Animation

Iconography

Iconography

Montagem de Vinis

  • Suasaúde Photography
  • Suasaúde Photography
  • Suasaúde Photography
  • Suasaúde Photography
  • Suasaúde Photography

Interaction Design

The website was design to be an appealing and instructive platform, revealing the staff and the different services that the center provides. It is responsive and accessible, offering the possibility to be used in different interfaces.

Result

The result is a strong brand, appealing and contemporary, that connects with the health services and the excellence of experience that the center provides.

Visual Identity

  • Suasaúde Photography
  • Suasaúde Photography
  • Suasaúde Photography

Website

Suasaúde Website

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take meetings.

We boost ideas.