Sua Saúde (portuguese for Your Health) is a center for health care services, in areas such as nutrition, physiotherapy and podology. We created the naming, brand, iconography and wayfinding design.
Our aim was to design a unique brand with common language that connected the whole audiences, from professional athletes to older people.
In this project we thought in all the details that the center must have to provide the best service possible. From the space decoration, to the wayfinding, we wanted to promote a young, practical and flexible center in all the visual details.
The mint color was one of the key points for the whole concept, by its symbolic relation the serenity and hygiene and health services.
Estratégia de Comunicação
cuidamos da sua
The communication strategy was based in the close relation between the center and its patients, through an informal language to express a feeling of proximity and comfort.
Montagem de Vinis
The result is a strong brand, appealing and contemporary, that connects with the health services and the excellence of experience that the center provides.